Small Business Solutions
Whether we like it or not, participation in Social Media has become an irreplaceable necessity of running any business these days. Whether you run a small business and create your own web content and social media marketing or work for a large organization and promote from within, staying on top of all social media platforms and online marketing can be a huge challenge.
By nature, social media is packed with information – images, quotes, statistics and articles abound. Staying focused and organized while using social media to promote your business can be difficult, and inability to focus can turn an already time-consuming task into a never-ending marathon.
We’ve heard this complaint frequently in recent months, so we created the following list of easy organizing solutions that will help you stay on task while using and leveraging social media for your business. We hope it’s helpful!
Time Blocking. Time Blocking is a great way to get and stay focused, no matter what task you are trying to complete. To learn more about time blocking and how it can help you stay on task and stay organized, click here.
Turn off Email notifications and silent your phone. Since posting to social media is distracting in itself, limit extra noise by turning off all beeps, alarms, and notifications before you start. Eliminating white noise will keep you focused.
Close ALL windows except the one you’re working on – including email! It took me a while to figure out this simple rule. While it’s tempting to have all social media channels open at once, I find that it’s much easier to focus when you are not flipping back and forth between them. The only open window should be the one you are working on.
Create a list of keywords and hashtags to have near you. When creating web content, it’s important to remain searchable and visible. Keeping a list of hashtags and keywords which relate to your business that you can reuse over and over will speed up your posting creation time, and serve to inspire you when writing a new post.
Rule of Three: set a goal of two likes / comments / or shares + 1 personal post in one sitting (or whatever goal of interaction you deem appropriate for your business). Focus on ticking the boxes and then moving on to the next platform.
Time yourself to see how long you are spending on each channel. Try to beat your time each day! Budget the preferred length of time you’d like to spend on social media and then stick to the budget.
Delete people you follow who are not adding value to your feed and / or distracting you. This is especially true on Pinterest and Facebook. If following “Babies do the Cutest Things” is distracting you from your task, give them an unfollow (I promise they won’t be hurt).
Repurpose old content with a new twist. Reviewing your old content and pulling out blog entries, photos and tidbits from the past is a fun way to reuse content and save you time. Keep the information fresh by framing these posts in a new light.
Don’t overthink it. It’s easy to spend more time than necessary conjuring up the perfect post or searching for ideal content to engage with. Don’t be afraid to think outside the box – people like to see diversity. Posting outside the parameters of your business will only serve to extend your reach and likeability. Just make sure what you’re posting or engaging with represents your brand. And remember to have fun!
Social media marketing is actually very much like any other project you might take on. The solution is to tackle it in with thoughtful organization! Then it will become manageable and maybe even fun. For more tips on creating flow in the office, check out our blog posts on Lean 5S for the office.